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Sassy Fashion Rudy
Next up we have my sassy interview with My Place Soho who were awarded the 'Coffee Shop of the Year by the London Lifestyle Awards.
I sat down with one of their founding team members Grace to discuss what London means to them. Expect the aubergine emoji to also be mentioned... (blame it on the espresso martini's.)
Watch the interview below on YouTube, and don't forget to subscribe!
Stay sassy, xoxo
London is one of the hottest cities in the world, maybe not in temperature, but definitely in terms of setting the pace of worldwide trends. What started as a hobby then passion for all things social media, has turned into a career where I help different types of businesses add to this narrative, engage with their customers via social media and ultimately help them to grow. As we celebrate all things London with the London Lifestyle Awards 2017, here are the top 5 tips and themes that I have noted consistently with businesses that are curious about social media engagement and specifically how to get bloggers to blog about them.
The first is a nice and easy quick win. You’d be surprised how many businesses are keen to connect with bloggers via social media, yet don’t have a social media strategy themselves. In this day and age everybody wants information at their fingertips - keep your social media up to date! By doing this not only will your customers be more engaged, they can get information who you are, what you’re doing and anything exciting coming up. The reason people click that unfollow button literally and figuratively is because if you can’t keep up to date, there is no reason for them to keep up with you.
Bloggers are the same in the first instance. When I’m looking for something new and interesting to blog about that I may have heard about through the grapevine, the first place I stop is their social media. If the last post was 8 months ago it’s something that is likely to turn me off and push me to the next place on my list. Bloggers ultimately want something interesting to write about. It’s all well and good having the best products/services, but if people don’t know about it you’re not going to effectively build a solid follower base.
If you’re not sure as to where to start with your social media strategy, thinking of the London social scene is a good place to start. With many seasonal and annual events such as London Fashion Week, London Cocktail Week, festival season etc. There are many opportunities for you to find synergies with these events that you can potentially attach yourself to that would peak a bloggers interest in actually writing about you. Thinking of your target customer base, the thought process should go like this: the type of event they would be interested in and the blogger who might be interested in covering the event. If you have access to said events inviting the blogger along to do a write up about you is a good place to start. This makes for a much more interesting blog post to write. Bloggers want to talk about the hot new thing. Do something that make bloggers want to talk about you.
The copycat syndrome! Whilst there are many great ideas worth replicating you don’t always want to be in the race for second place. Challenge the status quo by not always going with what your competition is doing. Bloggers like to write about things that no one has ever done before.
Instead of trying to take 10% of a 100 customers, target 100% of 100 customers by doing something new - innovation. The fact that nobody else is doing it is doing it is going to make everybody want to talk about it. Bloggers will be excited about writing something unique that is hot off the press.
Some of the work that I do is not only helping companies polish off their social media presence, it’s also about getting them to think about doing something that hasn’t been done before. Be a leader, not a copycat. You have a first movers advantage of getting a blogger to write about you if they’re writing about something that hasn’t been written about 50 times before.
When you’re thinking of the bloggers that influence your space the most, what are the type of things that they write about? Do your research! If you’re struggling to know what you can do to be innovative, building relationships with these bloggers who are influential in your space is critical. The same people who follow bloggers are the same people who could potentially be your customers. Don’t underestimate the power of an influencer.
As great as it is to have all the different types of businesses come to me, whether it’s to promote them or for me to help with their social media strategy, you’d be surprised how often I’m contacted by people who are interested in my numbers, but have very little understanding as to who I am, my platform and the things that I cover. Whilst I’m happy to help all types of businesses with their social media strategy, when it comes to writing blog posts or collaborating it has to be in line with my follower base and the same theme of what I usually cover.
For example, I once had a bridal wear designer contact me. As amazing as her designs and dresses were, there are no signs on any of my platforms that would suggest that my target audience are people looking to get married. This was a misaligned shot. My target audience are young adults who who aren’t necessarily looking for wedding dresses, but are definitely looking for the best place get a daiquiri on a Saturday night in London
Don’t send a mass email to bloggers just because of their numbers, instead show that you have a genuine interest in their platform and how both brands can collaborate. Spontaneous invites can have a place too, but you will receive a better result when you understand the blogger and they can see you have a vision as to how you can collaborate.
As I’ve mentioned in some of the points above, picking the right blogger to collaborate with is a delicate important balance, depending on the size of our business and the budget you have for marketing. Whilst it may be desirable to collaborate with a blogger with a million followers, it’s not always necessary, especially if your budget is limited. Remember this is about real sustainable growth rather than a temporary spike in your numbers.
Stay sassy, xoxo
Hello lovely's,
What a fantastic end it was to 2016's festival season! I had the pleasure of spending four incredible days on the beautiful Isle of Wight getting my sass on at the renowned boutique music festival 'Bestival.' Four fun filled days consisting of music, dancing, exploring, activities oh and did I mention MORE dancing!
This year's theme was 'The Future Is Here', taking place from the 8th - 11th September the annual event aside from the live acts has a huge spotlight on the fancy dress themes. Now into their twelfth year the creativity put into the outfits certainly did not disappoint.
Makeup by Poppy & Perle
Jumpsuits from State of Disarray
One of my favourite places within the festival definitely had to be the 'Dress Up Tent.' Inside this magical tent is where I was able to become the true festival QUEEN! Inside were a plethora of festival chic and costume brands topped off with a makeup station and lashes for days. Literally days, I've never witnessed so many at once in my life!
I was spoiled by the absolute babes from State of Disarray who so kindly dressed myself and a friend in their amazing festival themed attire throughout our stay. They so rightly call state that they are 'A Reckless Fashion Revolution.' Make sure to check out their store here.
During my stay at the festival I was also treated to amaaaaazing festival inspired make up by the talented Naomi from Poppy & Perle who specialise unique bespoke face and body art. Kitted out with an impressive collection of face paint, glitter, sequins you name it! To see more of their work check out their website here.
Ok so admittedly I spent a generous amount of my time in the 'Dress up Tent', but how on earth could I resist?! When I initially walked in it was literally as if I had entered the ultimate festival goddess' dream closet fit fulfil all of my sassy needs. I think it's safe to say that I shall definitely be paying the tent a visit for Bestival 2017!
See you in there ;)
Katy B
Major Lazor & MO
Each year Bestival boasts of an impressive line up. This years consisting of headliners Major Lazor, The Cure, Hot Chip, from Wiz Khalifa, Sean Paul along side a long list of more eclectic music acts in the mix. Katy B was amazing FYI!
For those who were unable to attend the festival, Red Bull TV was on site from the 9th - 11th September live streaming the event. Click here to watch an exclusive interview with Craig David as he sits down with Red Bull TV to talk about his experience at Bestival and a few more juicy insights into his career, bringing people together with his music and "Creating a time stamp in people's lives." What a legend!
This was my first time attending Bestival and visiting the Isle of Wight and it was one of the most unique experiences I have ever encountered. With so much to offer, I absolutely loved the fun packed four days and definitely did not want it to end.
I'll definitely be returning for Bestival 2017 and I already cannot wait for the reveal of the fancy dress theme! Make sure to check out their website here and to sign up to their mailing list for all future announcements. Pssst... 2017 early bird tickets go on sale at 10am Monday 19th September. See you all next year!
Stay Sassy, xoxo
Jungle Rave
Nadia Rose
Major Lazor
